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How to Calculate the ROI of a Marketing Budget

In this video i Discuss about the many benefits of having an ROI calculated for your marketing campaign @digimakks Unlocking the secrets of ROI! 📈 Discover how our latest marketing campaign stacked up. #MarketingMagic #ROIRundown ♬ original sound - PeriWinkle House of   Whatsapp @ +92-313-3022239 Facebook : Periwinkle House of Design Twitter: @mas989 / #phd Instagram : phd_989

All About the Friends Reunion you need to know

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Source :CBC On HBO Max, the actors of Friends reunited after 17 years. Once upon a time, tens of millions of viewers tuned in to the same TV show at the same time every week. That's a staggering number of people all focused on the same story, intermittently broken by advertising for fast food and four-door automobiles. If you had an opinion about a TV show you had just finished that you needed to share with strangers back then, your only option was to hang out at a bus stop and ask people what they thought of Friends. Friends is a popular television show, and even its cringe-worthy heteronormative jokes are quickly forgotten. The show was best described as an urban slapstick romantic comedy. Sarcastic zingers, pricey haircuts, and really good winter coats dominated the presentation. Friends was, at its worst, a patronizing Baby Boomer fantasy about obnoxious young white individuals in their twenties who enjoyed a life of leisure and minor strife. These dingbats can hang out and not...

A brand becomes stronger when you narrow it's focus.

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Narrowing focus on your brand A brand becomes stronger when you narrow it's focus. In a few short years, Starbucks has become one of America’s best known and most popular brands. Narrowing one’s focus is not the same as carrying a limited line. Starbucks offers thirty different types of coffee,  Narrow the focus. A powerful branding program always starts by contracting the category, not expanding ii.  Stock in depth. Buy cheap. Sell cheap, When you can buy cheap, you can sell cheap and still maintain good margins.  Dominate the category. The ultimate objective of any branding program is to dominate a category.  If you want to have a strong brand, you have to do what companies did before they were famous. You have to find out what they did to make their brand recognized. If you want to have a successful company, you have to do what successful companies did before they were successful. 

New shift

I have lately been thinking of shifting focus of my blog to my everyday thoughts about the work that I do and how it change it at least affect to some extent the lives of people around me. And hence I am starting a new websit which will go by the name of Digital Periwinkle

Online Earning: It is not going to be easy...

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    Every article that we read, and every  YouTube  video that we go through, the answer that they give is all yet so simple. There are tons and tons of schemes out there to help make us tons of money. The how-to guide, tutorials, and with the excess of information flowing in through  YouTube  and other channels, we tend to launch ourselves. Still, the takeoff never takes place, because in the world of billion users and roughly of the same content flowing in and continuously increasing. The technology that we learn is also evolving.       It doesn’t matter how much we have learned; the internet will tell us that it is not enough. In this way, a person gets locked up in a vicious never-ending cycle of continuous learning and never getting the time to take the first step.   First Things First    The first step is the hardest, and the momentum builds on from here. So how to take the first step. Even ...