Step by Step Guide to Website SEO , CheckList # 2

In the past, a lot of people made a lot of money throwing up “Adsense sites”.  These were designed to rank well, but show visitors very little content, just money-generating adverts.  Visitors could either click on an advert (and make the webmaster money), click the back button on their browser, or scroll down to find the content.

Because of the poor user experience on these sites, most people probably opted for one of the first two options as they figured the content would not be up to much.  If something caught their eye in the adverts, they’d click.


Web Page Checklist and Adverts 

• Resize your browser to 1024x768 and see what loads above the fold. Is there useful content?  Are there too many adverts?  If there are too many adverts, especially above the fold, consider removing (or moving) them.

• If you removed all of the adverts from the pages on your site, would those pages still offer the visitor what they are looking for?   If not, then the content is not good enough.

• Does your site have sneaky links in the footer, especially keyword rich anchor text links to your own site or an external site?  If so, get rid of them.

(article taken from SEO checklist from ANDY Williams)