Step by Step Guide to SEO , Checklist # 5

Checklist Point #5 

Social Presence

Social Presence includes two things:

• The website/website author has a social presence on social media sites.

• The website has social sharing “buttons” on the site to allow visitors to share the content with their social media followers. Check your website.  Do you have both of these? Let’s look to see exactly what I mean, as well as give you some ideas for a “bare minimum” social approach.

The main social channels I’d recommend you look at are:

1.      Facebook
2.      Twitter
3.      Instagram
4.      Snapchat
5.      LinkedIn
6.      Tumblr
7.      Google plus




Tips and tricks for your industry/niche. 

• Current news in your niche. • Interesting articles you find around the web.

• New posts on your site (this can be automated). • Videos, images etc.

• Current special offers from your website. • Anything else that is relevant to your site.




Setting up Google Authorship can help in two main ways:

1.       When you publish content on your site, you are tagged as the original owner.  If anyone else steals your content, Google knows that YOU are the original owner; therefore, you aren’t likely to be outranked by a thief.

2.      Your Avatar can show up in the search results next to your entry, which can increase your click-through rate and increases your authority in the eyes of the searchers.




Final Summary of the Social Presence Checklist 

• Does the website have a presence on Facebook?

• Does the website have a presence on Twitter?

• Does the website have a presence on Google plus?

• Does your website have social sharing buttons to allow your visitors to share your content with their social media followers?  You should include Twitter, Facebook, and Google plus as a bare minimum.

• Setup Google Authorship for your site, connecting your content to your Google plus profile.




(article is taken from SEO checklist from ANDY Williams)