Step by Step Guide to SEO , Checklist # 7

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Checklist Point #7
Bounce Rates & Time on Site


There are two metrics that Google most certainly monitors as a way of determining visitor satisfaction levels.  

  1. Bounce rate and 
  2. Time spent on the website. 

According to Google: 

“Bounce rate is the percentage of visits that go only one page before exiting a site.”

In other words, someone only views one page on your site before exiting. Typically, high bounce rates are bad.  

It may mean that people are not finding what they want on your site. Time on site is the length of time a visitor stays on your website.  


  • Low time on site may indicate a problem with your content since people aren’t sticking around to read it. 
  • A page with a high bounce rate but high time on the page is not a problem. 


Bounce Rate & Time on Site Checklist 


  • Your website once installed and allowed to run for a few weeks, check your bounce rate and time-on-site at Google Analytics. 
  • Are your average bounce rates high? 
  • Are visitors spending a long or short time on your site? 
  • Look for specific pages where the bounce rate is high AND time on site is low.  Try to work out why these pages are suffering and fix them.


For Services on SEO you can visit  https://bit.ly/2VOwW3h

 (Article is taken from SEO checklist from ANDY Williams)

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